Drawing inspiration from the classic movies of the one and only Sir Alfred Hitchcock, in particular “Marnie”, ” Vertigo”, and “The Birds”, the much-anticipated Salvatore Ferragamo Spring 2021 coed collection consists of 30 looks of mysterious refinement. Chromatically, the ready-to-wear collection reflects the almost surreal color saturation level in the Master of Suspense’s Technicolor movies.
Narrowed down to only 10 looks by Paul Andrew, the creative director of the Italian fashion brand, Salvatore Ferragamo Spring 2021 menswear collection channels Cary Grant and his on-screen ensembles with an artisan finesse, a more relaxed fit, and staccato accents to add a modern twist. In an effort to complement Technicolor’s chromatic quality, the outfits and accessories have been designed for comfort, easy movement, lightness, and durability.
The intense color palette, such as Technicolor Red and Yellow of men’s V-neck T-shirts create a vibrant visual contrast with the warm, soft colors of the trousers, jackets ( Gull Grey), and trench coats for a refined casual look. The menswear collection also includes twill overalls and an all-white outfit accessorized with brown leather boots and an off-white men’s bag.
Other accessories that complete the looks include retro sunglasses, leather belts, newly sized Studio shoulder bags, and shoes such as square-toed men’ sandals and all-new monochrome Gancini driving shoes. featuring Salvatore Ferragamo’s signature horse-bit detail. Hitchcock-inspired colors such as Vertigo Mauve, Hitchcock Tan Bodega Bay Sky, and Tippi Hedren Green are also found in the menswear collection. The designer has also made use of technological innovations such as sustainable-grade mohair/wool beautifully crafted into outerwear and artisan techniques such as floral motifs printed on Hitchcock Tan trench coats.
A short film by Italian director Luca Guadagnino, referencing Hitchcock’s poses, lighting, gestures, and shot in Technicolor opened the Salvatore Ferragamo Spring 2021 show. With this collection, Paul Andrew tries to celebrate the beauty that comes out of a dark and uncertain period ( think lockdown), just like the strangely beautiful ending of a suspenseful Hitchcock movie.