With everything becoming more digitally inclined these days, businesses arenâ€™t an exception to this. Having an online presence on social media platform was a choice for your businesses few years back. But now, it has become more of an essential need than a choice. Looking at the many conveniences and perks of having a social media presence, many businesses have already taken this step. Businesses, generally, work according to the consumerâ€™s behavior. With more and more people becoming active on social media platforms, businesses are shifting their advertising preferences slowly but steadily. While larger businesses and brands have already made their way to social media for advertising and marketing, being a small business or a startup you shouldnâ€™t lag behind. To ensure that youâ€™re matching up with growing competition, you have to think of leveling up.
One such way to do so is by Instagram advertising. Instagram, being one of the most popular social media platforms among the millennial and teenagers, has become a great ground for advertisements and marketing. According to a report, there are 26.9 million unique users in Instagram and majority of this number is highly active on this social media platform. Hence, it can be a great option for you to trust your business advertising on Instagram. We, Digital Agency Gothenburg, are one of the most experienced digital marketers. We can help you chalking out the best advertising and marketing campaign for your business on Instagram.
Why do you need our Instagram advertising services?
Definitely, you must thinking â€“ why us? Well, we will talk about some of the reason why you can choose us. Being a highly experience digital marketer, we have the perfect expertise and understanding regarding social media. We also know about its potential and how it can be utilized to the fullest for getting all the benefits. Instagram, undoubtedly, is one of the most promising social media sites with millions of active users from every corner of the world. Hence, advertising on Instagram is a great idea for sure. Based on the experience in social media marketing business, Digital Agency Gothenburg will like to list down 7 reasons why any businesses must consider Instagram advertising here:
- Visual contents for consumers: In this fast-paced digital world, Instagram provides the perfect material that any consumers will like. People use this app to shop because they instantly get to the visual contents regarding the product or services. Of course, a photo or a video about the product or service can create better impression on people than any other links or text contents.
- Easy to target audiences: One of the main reasons why Instagram marketing is popular is because of their easy to target feature. You can target your audiences based on location, gender, interest, age and behaviors in Instagram. Even you can target the audiences who can be eager and interested in your contents.
- Large audience base: According to a study, it has been seen that there are 400 million monthly active users on Instagram. It is a pretty great number and with such a huge user number, you can surely get a huge audience base that will likely to be interested in your products or services.
- Great purchasing power: More than 1/3 of Instagram users actually use this app for purchasing products online. With this, it is clear that Instagram holds a great sales power and you will not want to miss out this platform for sure. After all, every business has the motto to increase their sales by every possible mean.
- Tracking of data: One of the reasons why advertising on Instagram is a great idea is because of its easier to track the data. Whether it is the lead or sales, everything can be tracked and you can clearly see the ROI. Having knowledge about how your advertising is doing can give you better control over the campaigns.
- Engage with customers: The main reason why businesses are using social media for marketing is to interact with the prospective and existing customers. In fact, Instagram has the highest average rate of engagement of all the social media sites. Hence, choosing our Instagram advertising services can be a great idea.
- Low-cost investment: One of the main factors that you consider for advertising is your budget. The advertising and marketing on Instagram can be quite cost-effective. The average cost of Instagram ads can reach up to $3.00. It is cost-effective because the return on investment (ROI) is much higher.
How do you advertise on Instagram?
Instagram ads work by paying to post some of the sponsored contents on this social media platform. This is done to reach a larger base of targeted audience. Since, Instagram is mainly a visual media platform, text ads are not a part of thing. But when you are advertising through Instagram, you have to make sure that your visual content is properly planned. By planned, we mean creative, unique and targeted for the right set of audiences. At Digital Agency Gothenburg, we understand that everyoneâ€™s business goal is different and so is their target audience. We provide customized service for the businesses based on their objectives and what products and services you want to advertise.
Whatâ€™s included in our Instagram marketing service?
Hiring us for the Instagram marketing services can provide you with some amazing benefits. As Digital Agency Gothenburg has several years of experience in social media marketing, we can exactly find out what your business needs. First of all, we will assess your business objectives and your Instagram account. To begin with, we will ensure that customer engagement will be better and higher. We will create some unique and organic advertising campaigns that can help your business to get better exposure. We will focus on photo advertisements as well as video advertisements. Along with that, we will also utilize the special feature of Instagram that is Stories. We will also make sure to meet your business goals through some efficient Story ads.
How much does it cost to advertise on Instagram?
It is not possible to tell you a specific answer to this question. Generally, the Instagram advertising cost depends on different factors. We, at Digital Agency Gothenburg, provide this service at a much affordable cost. We have different plans and schemes to meet different budgets and requirements. You can contact us to know about these plans and get the estimation for your advertising needs. We assure you that you will get the best result through our services in a short span of time.
No business, be it large or small, can thrive in the market by ignoring the social media sites. Instagram is one of the most popular visual content sharing social media site which is surely the top priority of the businesses, these days. You will miss out a lot if you are not taking Instagram marketing or advertising seriously. At Digital Agency Gothenburg, we provide you with the best campaign ideas and solutions for your Instagram ads. All our professional experts customize the digital marketing campaigns personally keeping your business objectives and products or services in mind to cater the best result to you.