To achieve high levels of success as an artist, it is imperative that artists understand the value of marketing and promotion in the context of their artistic careers. To be successful in the world of fine arts, especially in such a competitive environment, it takes more than that. The ability to combine the creativity and skills of an artist with strong business acumen will give you the opportunity to develop more efficiently and effectively in the art business. First of all, you should think of your artistic career as a business. This is the first step. Most artists consider themselves artists, but they don’t consider themselves “in business.”
Many artists have spent years, perhaps even their entire lives, honing their artistic skills without any concern or interest in selling them. If that describes you and you really want to make a living as a full or part-time art artist, then it’s time to start promoting your art and promoting yourself to the world. Sharing art with people is when others are influenced by your talents and talents. The exhibition is everything when it comes to art. If people are not exposed to your work, then there is no connection and no interest arises in the people who want to buy it. By promoting yourself through different avenues and methods, your work will be on display and the opportunity to sell it will increase with your exposure.
Exposing your art can be accomplished in many different ways, from holding shows and art exhibitions to distributing brochures to potential collectors and exposing the press, just to name a few. Your marketing and promotional activities will positively affect your ability to sell your work. It will also act as an engine for your art business as you find out things like who your market is, what kinds of exhibitions and venues are best suited to you, what your goals are as a good artist, and many, many other factors. Once you’ve got a bit of marketing and promotion in place and working for you, you’ll start to direct people to you, the artist, and your artwork, presenting you with an enslaved audience to sell and inspire.