Opening a website for your company, enterprise, or small business is the best decision you can make, especially if you want to gain credibility, more exposure, and of course, in the shortest time possible.
Many entrepreneurs opt for a simple solution: to build their website by themselves. This may be a completely valid option; however, it is not the best. From the moment that we think about setting up our own business seriously -or we already have it set up- we must be clear about one thing: WE NEED TO INVEST TIME AND MONEY. And many, in search of saving or “investing less,” cling to different digital tools that can give them what they want in a short time.
At the moment you think about designing your business website, if you are a self-employed entrepreneur, you probably think that anyone can do it for you. Or maybe, you consider that you can do it for free from the Internet with a drag-and-drop platform.
However, acting in haste can become a loss of income in the long run. Many of these platforms for creating your website do not have all the tools that will make your business work online appropriately.
It is better to do things right from the start to lay a good foundation and not regret it later. It is for this reason that we will tell you about 5 reasons why you should not build your website.
BASIC VS. IMPROVED FUNCTIONALITY.
Let’s move on to what interests us: imagine that you have decided to design your website and you search in Google: “free (or cheap) website”.
Likely, one of the options that will appear first or in the first place is ‘Wix’, a free web page creation platform. You will also probably find GoDaddy, Weebly, among others.
As you can imagine, opting for Wix or similar free platforms will probably result in more hassle than what you estimated at first because you’ll spend days and days designing your website with lots of enthusiasm, and in the end, you’ll realize that it hasn’t helped you achieve results.
Some beneficial aspects about these platforms could be highlighted, for example:
- They have many templates to choose from for your website.
- The designs are attractive.
- You will be able to have your website designed in no time.
- They are generally easy to use, with drag-and-drop and toggle features.
- You can add enticing elements, such as animations.
But, the reality is that a website is much more than just a neat interface. These platforms often come with different plan options & restrictions that maybe aren’t well understood at first, and most people feel comfortable with choosing the cheapest options as they seem budget-savvy. However, this choice often creates a particular set of troubles: the pricing could change after the first year, the available webspace and/or bandwidth is limited, along with other restrictions. If at any time, for instance, you want to add some key features like being able to add the Google Analytics code or the Facebook Pixel, you will have to pay a higher cost than your initial budget (in most cases).
The domain of the page will not belong to you either, you will be tied to the website, forever in some cases. If you create your website with Wix and, at some point, you want to switch to WordPress, Joomla, or Drupal, for example, or another provider such as Weebly or GoDaddy, you should know migrating your website will be overly complicated. You will have lost your website and will have to recreate it from scratch on any other platform.
Even if you want to change your colors or the template you use, you also run the risk of losing all your work.
In most cases, you will have to pay a high cost to add features, and if you are looking to save, you will find that cheap is expensive in the long run.
And although you have enough information not to create the website yourself, we have even more to tell you.
If you’ve concluded that the website you need goes beyond what beginner-level web platforms can offer, you are likely to look at more specialized tools. There are almost infinite options when it comes to proprietary software to build functionality, design & styling options, and more. However, acquiring the licenses to use these specialized plugins can and will begin to add up on your investment over time, as you will need more than one (if not many) to achieve the business website you want to have.
In this particular, hiring a web designer is a sensible idea. Besides having the technical knowledge and skill to bring your ideas and needs to online reality, most web designers often already have commercial licenses for the tools and applications you need for your page. They are usually happy to cover these licenses from their earnings since they see them as their tools of the trade, which makes hiring a web designer a very cost-effective option.
We already know that what you are looking for is to save money by creating your website, but you are not going to save time.
When you are creating your website, you will have to spend long hours watching tutorials, looking for more free tools that are useful for what you want to do, how to manage the content, and where to place it. Also, you will not be exempt from the fact that at any given moment, something can go wrong, and you will not have anyone who can advise or help you, which means more time.
If you look at it from a different perspective, you will be spending a lot of time on an activity that will make you neglect what should be your priority, your business.
That is to say, to carry out all the management of your web page from its creation to its adequate performance, you will have to handle a level of knowledge that will require 100% of your effort, as you have to know:
- Web development.
- Web Design.
- SEO management.
- Content management.
- Handling and analysis of statistics.
And at the moment of any problem, you will only have yourself and some tutorials to solve it.
Learning something new is never a bad thing, and it’s undoubtedly useful to have a grasp of what’s needed to manage your website. However, remember that your time as an entrepreneur is priceless. It is precisely for this reason that your priority should be your business and your customers.
Remember that time is money, and by not focusing on your business, you could lose customers and opportunities that may not come back.
We’ve mentioned it, time is money, and one of the most punishing factors when having a business is how to manage your time.
Also, your primary focus should be on managing your customers. Working on providing them with a quality product as well as making sure they receive the best possible care will make them loyal customers.
Neglecting your clients, spending more time in other activities can translate into lost income, and that is a luxury you cannot afford, especially if you are looking to grow. You have a reputation to maintain, and you can only do that by giving priority to what needs it: your customers and your business. At the same time, having your website down for long periods due to you not being able to take the time to push content or act on any website malfunction could be taking from your income as well.
So far, the option of leaving your website in the hands of experts seems to be the best solution, but in case it is not enough, although there are many more, we have one last reason.
REPAIR AND MAINTENANCE
Let’s say you figured out how to build your website beyond the drag-and-drop, free creation platforms. It took you a long time, but you learned how to work with WordPress and some basic HTML along the way. You have some time (albeit not much) to create content for it, you’ve learned about optimization strategies. You have a basic grasp of web security, and you’ve tested your website a couple of times with family, friends, or your employees to make sure it’s user-friendly. But suddenly, there’s a plugin update you didn’t expect that ends up breaking entire sections of your website. Or, maybe, someone attacked your website searching for personal info of you and your clients. Then you realize, building a website doesn’t end when you’ve set it up.
The website will require additional support to manage any broken links, misbehaving plugins, quality-of-life, and security updates to the applications, platform, and changing compliance regulations. And, since you’re likely busy overseeing the “offline” aspect of your business, let alone forming part of it, you need to consider how time-consuming carrying out these tasks by yourself can be.
For this reason, having a web developer or a firm looking after your page instead of doing it yourself can be useful. They will take care of the hotfixes and critical repairs you will probably not be able to solve on your own because of time constraints or technical challenges. A side note on this, many web firms will not offer webmaster duties on websites that were not built based on standards or best practices. If that’s your case, it could mean a complete redo of your website by the agency or having to take on periodical maintenance and testing duties to keep the site up and running.
Hiring a professional from the beginning can be an investment that, in the long run, will become the best decision of your life.
Many people consider free platforms a “good choice” to start with if you don’t have much money or even a lot of knowledge. Which is an acceptable approach, however, if you want to have a business with all the ingredients to be able to make money, don’t opt for a free tool in which you can feel tied down and that, in the long run, can mean the economic bleeding out of your business.
The most important thing to keep in mind is that a business could (and should) grow over time, and with a free, beginner platform, you’re not going to be able to do that.
We could ask you to hire us, but in the end, the decision is yours. But at least let us give you some advice, don’t waste your time or misuse your money.